Estée Lauder Companies | Origins 

DR. ANDREW WEIL FOR ORIGINS™

#MMPowerDuo #MegaMushroom 🌳🍄

PRESENTATION & INSPIRATION

The Estée Lauder Companies (ELC) are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. ELC is the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories, including Estée Lauder, CLINIQUE, Jo Malone, M∙A∙C, Tom Ford, etc. It is an honor to work with ELC ​to implement different campaign projects for Bobbi Brown and Origins (sub brands).

 

Origins, has valued the well-being of people and the planet, has launched their powerful products - Mega-Mushroom Relief & Resilience Treatment Lotion+Fortifying Emulsion (皇牌靈芝菇菌抗逆健膚紓緩水+水凝乳液). The task was to create an interview video and social content photography with Miss Tong Lok Man, Roxanne (@roxannetong) and Miss Tong Lok Yiu, Cassandre (@cassandretong). Inspired by their highest-quality and naturally-derived ingredients products, we made the decoration with the natural theme, where the audience truly understand the products give every woman to be younger and more confident. Ultimately, we helped the brand to achieve the social media awareness they were looking for, and also reach the women audience who wish to improve their appearance and reduce the signs of ageing.

ROLE

Video art direction; Photography art direction, design lead

DELIVERABLES

Online videos//Social content photography

RESULT

1,250,000+ Online engagement

© 2019 by Abby Ng.