安信信貸有限公司 PrimeCredit LimitedWewa 

Wewa Card 💳🚀

PRESENTATION & INSPIRATION

Having been the pioneering finance authority since 1977, PrimeCredit (安信兄弟) has its core business across Hong Kong and Mainland China. Our mission was to promote the Wewa (a sub-brand of PrimeCredit) credit card campaign to the target audience. Taking a hard-sell product centric approach, we informed audience of how instant and comprehensive Wewa services were.

 

Breaking with the past, we invited comedians Mr. Wong Yat Shan & Mr. Wong Yat Feng to "fly a spaceship" (produced in collaboration with another production house) for instant discount delivery. The TVC and Key Visuals on television, OOH communication and social media were reportedly effective in promoting the campaign.

 

Now just click the PLAY button and get your desired discount instantly!

ROLE

Video art direction; Key visual art direction, design lead

DELIVERABLES

TV Commercial//Print Ads

RESULT

1,425,600+ Online engagement

© 2019 by Abby Ng.