花王 KAO Group

樂而雅 Laurier - 淨肌呵護

點點柔軟.綿綿感受 ☁ Marshmallow Soft

PRESENTATION & INSPIRATION

KAO Group is the company behind more than 50+ brands including Cosmetic, Skin Care, Hair Care, Salon, Human Health Care, Fabric and Home Care such as KATE, RMK, Bioré, Essential and Laurier—brands that people love and use every day. KAO strive for the wholehearted satisfaction and enrichment of the lives of people globally. We were approached by KAO - Laurier, to create a campaign visual as they were launching a new product (淨肌呵護 series "Airy Soft") in Japan and Hong Kong. Laurier aimed to communicate how its full breadth of the product affects user more than they may know. However, client love the work of one foreign artist that the tone and manner are very close to the new product, their expectation are similar to our key visual layouts of surreal and giant decoration but the tailor-made execution always adds an extra element of complexity such as time limitation. To accelerate this process, we decided working with 3D team to create a marshmallow world so as to highlight the product feature, where the combination of marshmallows and pastel colors is like a dreamy "Airy Soft" landscape to make an appealing composition.

ROLE

Art direction, design lead

DELIVERABLES

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© 2019 by Abby Ng.