嘆到盡,Why not both? 🍦🍦

雀巢® DRUMSTICK® 甜筒,粉墨登場

PRESENTATION & INSPIRATION

NESTLÉ® DRUMSTICK® Cone has been an iconic brand offering various flavors for a long time. Nothing better than creating the art direction of video and key visual to launch a campaign for all-new ice-cream limited-edition, so it was the time to help client promoting the new product Black (cookies) and Pink (strawberry) cone. The art direction had to be product centric and its potential to reach young consumer, therefore we partnered with influencers -  @ansheles_artem and @reneebobo to be this campaign endorsers and also capture review on their online fan bases.

 

The idea is to build a whimsical illustration environment based around a comic strip. I collaborated with our illustrator to design dynamic and colorful eye catching compositions. While applying to the film decoration, my challenge was to keep all artwork look & feel, creating consistent visual language. We started working on key visual, video decoration and combined all together to make for one campaign, while the brand benefited from engagement across the entire social media, thus driving awareness, engaging more followers as well as contributing the purchase at retail.

ROLE

Video art direction; Key visual art direction, design lead

DELIVERABLES

Online Videos//Print Ads

RESULT

1,356,300+ Online engagement

176,800+ Social media engagement rate

© 2019 by Abby Ng.