京都念慈菴® Nin Jiom

念妍方 Femi-Nin

念妍方黑糖四物膏 🎨🟡⚪⚫🟢

PRESENTATION & INSPIRATION

"Nin Jiom", persist to the quality, has grown to become one of the leading Chinese medicine manufacturers in Hong Kong. Vast knowledge of traditional Chinese medicine, state-of-the-art technology as well as stringent quality control processes are combined to create high-quality products that has been recognized by European and American medical experts and meet the needs of customers in Asia and across the world.

 

"Femi-Nin" (a sub-brand of "Nin Jiom") committed to the development of popular products based on natural herbs. Our task was to promote their hero product - Femi-Nin Four-Herb Extract and showcase its benefits in a real and fun way, we set a theme to run through entire campaign where the face complexion can reflect health. To transmit authenticity, we invited Miss Choi Sze-wan, Cecilia (@ceciliachoii) as the actress who leverage the mirror to indicate different face color. Designing four key visuals and videos (with the facial complexion yellow, white, grey and green color) where the purpose is to communicate how the product can benefit ladies' health.

ROLE

Video art direction; Key visual art direction, creative concept, design lead

DELIVERABLES

Online Videos//Print Ads

RESULT

281,000+ Online engagement

© 2019 by Abby Ng.